Trade Marks and User Guidance

WDM and SCRIM (words & devices / logos) are registered trade marks of W.D.M. Limited.

When referring to W.D.M. Limited products and services, please ensure that you use these trade marks appropriately in the following way:

Trade marks are not verbs

Do:The survey was conducted using a SCRIM® machine.
Don’t: The road was SCRIMed.

Trade marks are not nouns

Do: The SCRIM® machine helps reduce accident rates.
Don’t: The SCRIM® helps reduce accident rates.

Trademarks are adjectives and should be followed by the name of the product or service they designate

Do: The SCRIM® machine/device/equipment/survey/vehicle can undertake surveys at different speeds.
Don’t: The survey was conducted using SCRIM.

Always use trade marks in their correct form, if possible followed by the “registered trade mark symbol” ®. The trademark owner should be identified whenever possible, for example:

Do: SCRIM®
Don’t: Scrim®
Do: W.D.M.®
Do: SCRIM® is the registered trade mark of W.D.M. Limited

It will be appreciated if you would show at the end of any printed article, instructions, guidelines, information sheets, web page etc. which includes reference to SCRIM® machine products or services that “SCRIM® is the registered trade mark of W.D.M. Limited”.